Feb 11, 2010
Toyota in Texas
Just on the heels of Africa I was off to Texas to shoot on a campaign for Toyota with my colleagues at VRA. Director/Cameraman Allan Vajda was at the helm of the shoot with Executive Producer Joe Ramey keeping things running smoothly. I was brought on to shoot aerials and additional ground camera as was Joey Cicio who was on board in the Pursuit Arm. The majority of the shoot revolved around a complicated stunt sequence where three car carriers loaded with new Toyota trucks, SUV’s, and sedans made there way down 3000′ of an airport runway as an assortment of Toyotas came into formation from behind. In all we had five camera rolling with me in the heli shooting an Arri 235, Cicio in the Pursuit Arm with an Arricam LT, and a Canon EOS 1DMKIV, 5D, & 7D rigged on each carrier. Flying aerials was veteran aerial pilot Rod Tinney, owner of Air Center Helicopters, who was hands down one of the best pilots I have ever flown aerials with.
Following the stunt sequence we were into the Toyota plant shooting car assembly with both the Arricam LT and the Canon 1DMKIV. I had a Canon 800mm lens on the 1D and between the portability and the low light capability of the Canon I was blown away. There is no doubt that these cameras are becoming an integral part of the motion picture process. We continued to use the 1DMKIV for interviews with the Toyota plant employees and again we were blown away by the image quality and ease of using the Canons.
All in all a fantastic time and a very successful shoot thanks to a fantastic crew and the great agency folks at the Intermark Group and Saatchi.