Mar 17, 2010
Shooting with Believe Media for Cialis in Aspen, CO
Erectile dysfunction anyone? Not for me, thank you. But, thanks to the demand for this hot little pharmaceutical wonder drug, Cialis, I was called upon by producer, Kendall Henry @ Believe Media to DP a shoot in Aspen, CO which involved shooting various plates and scenics in and around Aspen. The spot is being helmed by Australian director, Joel Pront who is shooting the live action on stage at Fox Studios in his homeland. The agency was Grey Advertising out of NYC and representing was Art Director, Hema Patel and Agency Producer, Diana Gay.
Our camera package consisted of an Arri 435, the Angenieux Optimo 24-290mm, and a set of Zeiss Master Primes. When the producers told me that the ski area would not be able to accommodate the production with any snowmobile or snowcat support once the ski area opened, I knew the easiest way to work would be out of a variety of Lowe Pro camera packs. Having had years of experience shooting on the snow, in the mountains, and in remote locations with a limited crew, I knew exactly how to most effectively pull this job off. My first call was to my long time First AC Tod Boyle based in Denver, Colorado. Tod and I have done countless jobs together in the mountains and in the snow. So, I was confident that Tod would have no problem making things run smoothly with regards to the camera package and transport.
In all, we spent a day scouting and three days shooting in and around the town of Aspen, Highlands Ski area, and the Roaring Fork Valley. One day was dedicated to shooting aerials and the remaining two days were spent shooting at the Aspen Highlands ski area.